RSSBOOK REVIEW : DON’T GO TO THE COSMETICS COUNTER WITHOUT ME, 7th ed, PART 1
January 20, 2008
When Paula Begoun published the last edition of this book in 2002, she said it would be the last time. I tell you truthfully that my heart skipped a few beats when I read that. Thank heavens, she changed her mind.
If we ever meet, I’m going to take her out for salad, dessert, and Diet [...]
THE ABUSE OF PERMISSION MARKETING
January 6, 2008
What is permission marketing?
Seth Godin, hero to many, god to some, has written 7 books about what marketing looks like today and how it will change. Here he is on the cover of his most recent book.
Seth Godin on the cover of his latest book
If you have any interest in marketing, or you have [...]
THE WORLD WOMEN WANT:A BLOG YOU SHOULD KNOW
December 18, 2007
I do not place great faith in the ethical behaviour of corporations left to their own devices. There are some that I trust more than others, companies like Dove, Paula’s Choice, Aveda, or Title Nine. They stand out as doing the right thing either for the environment, or consumers or both.
Can you think of any [...]
THE DOVE CAMPAIGN FOR REAL BEAUTY:WATCH THESE ADS
November 24, 2007
Children in the line of fire
Dove has produced some powerful advertising campaigns in recent years, aimed at redefining the meaning of beauty in our culture. Most of you have seen these ads already, but I’ll put the clips here to watch.
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The first one, I found terrifying. I could only watch it once :
The second [...]
Read moreTHE 28 SUN FACTS YOU SHOULD KNOW
November 16, 2007
FOR YOUR EYES : VISION IS A PRECIOUS GIFT
1. Sunglasses must protect against 100% of UVA and UVB rays. No compromise is acceptable.
2. The accepted minimum lens protection is 70% of UVB and 60% of UVA, but this is voluntary, not mandatory
3. UV protection comes from a coating on the lens, not the color/darkness [...]
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A Greener Tea
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