Dan Kennedy : 26 Behaviors and Beliefs to Attract Wealth

July 3, 2008

If you want to be an actor, it will happen faster if you spend your time with actors. Once you think, act, and react as they do, you place your life on a similar track to theirs. The outcome is that your life will begin to more closely resemble their lives. The idea of getting on the same track is called “congruency” in personal growth jargon.

Linked to source.
Linked to source.

Who is Dan Kennedy?

He could be considered the ultimate marketer for his ability to reap every last dollar from an idea. Based in Phoenix, and very selective about the clients he takes on, he sees opportunity regardless of the details of the business, be it individual or corporate.

You can see a picture of him here at DanKennedySuccess.com. I always have to see what people look like. I emailed his book distributor asking for permission to post a picture but they didn’t reply. You can see him if you follow that link, astride the animal he often appears with in his logo.

Along with maintaining a robust speaking schedule, he’s written extensively about his tactics. He is the author of the No BS Books. Depending on whether you’re reading Wealth Attraction or Time Management, you’ll learn different tactics.

Where to focus to unlock the cash

The 2 strategies he employs personally that really resonate with me as essential are first, define your ideal client exactly and exclude everyone else without apology or guilt. If you try to reach too large an audience, or try to keep everyone happy all the time, you’ll be frustrated and won’t enjoy the clients you work for. If you define precisely who you want to reach, it’s much easier to go about finding her.

Linked to source.
Linked to source.

Secondly, engineer schemes that continue to provide income long after you have moved on to other ventures. Once a project is rolling on its own steam, it can continue to provide new clients with value without needing continued input from you. Book royalties could be an example of this. It’s called recursive income.

Wealth Attraction for Entrepreneurs. The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich


Attraction for Entrepreneurs

In Wealth Attraction for Entrepreneurs, Dan does use the Law of Attraction concepts of magnetizing your desires to you, but without the strong energy slant that sometimes dilutes the message. His writing, and no doubt his speaking style, is as blunt and matter-of-fact-realistic as it gets. You’ll get your money’s worth on the “No B.S.” part.

The 26 Wealth Magnets, the core of the book, cover the general philosophy and beliefs you have about money and your behavior regarding money in your everyday life that either lure or repel prosperity. The actions and conduct you apply in your relationship with money, often without any conscious awareness of it, are examined as well.

He’s a bold and unembarrassed self-promoter but it helps him make his point more strongly. I read the book and go back to the beginning and re-read it. I think I’m on reading # 14. I’ve never read any of his many other books because I’m always re-reading this one. I love this guy. He sets my head straight and feels action-oriented. I like something I can do better than something I can think, but the reflective sections are presented with such practicality and common sense that it’s easy to get what he’s saying and then think it.

What rich people do

So, you want to be an entrepreneur and achieve financial freedom? I most definitely do. Well, I don’t know any wealthy self-made businesswomen to hang out with. The next best thing to spending time with them is acting like them, doing the things they do.

Saving and giving are behaviors that the affluent are known to practice. They save money in Savings Accounts and they give money from Sharing Accounts with equal discipline. Dan proposes a 90 Day Experiment where you begin an account of each type and put into practice, which then becomes habit, saving and giving money.

Linked to source.
Linked to source.

Makes complete sense to me. Dan says in this chapter that this topic usually takes hours to present. I can’t imagine what he’d say for about it for hours. We know that wealthy people support many charities. Giving sends back a signal that says “You have so much, you can afford to let go of some of it”. We also have a moral responsibility to share, as the 10% of the planet that uses up 90% of the resources.

We know also, from a very concrete non-spiritual calculation, that we get back exactly as much as we give and a little more besides. That topic is covered in the article Keyword : [Give]. There is no drawback. I just need someone to kickstart me into doing it. It’s not the money that holds me back. A foster child from World Vision costs $33/month. You could easily spend more at Tim Horton’s in a month. I’ve just been lazy and thinking backwards, trying to protect my money.

Those reasons are important and true, but they’re obvious.

Believe in your prosperity

Giving freely to charity is appealing for another reason. It’s the mystery aspect. It’s the reassurance from Dan that it will set into motion a new set of energies that will make you a wealth and opportunity magnet. It’s Dan saying the equivalent of “Trust me. It will change your subconscious brain waves in ways that cannot be explained.”

Say no more, I’m there. I made my first donation to Wikimedia because I believe knowledge is power and it is freedom. My second donation went to Jane Goodall’s Chimpanzee Conservation Fund. I can very proudly state that I am a Chimpanzee Guardian. Who cannot honor Jane Goodall? My admiration for her work and the image of kindness and strength that she projects as a woman are beyond my ability to describe.

Linked to source.
Linked to source.

Care to meet my chimpanzee ? His name is Petit Prince. My hands shake and my eyes well up when I read his story and that of the other animals. In helping him, I have made myself feel better and more empowered than I have in weeks.

I’ll let you know on October 4 if my subconscious mind is sending a new set of signals. In the meantime , I thank Dan for proving to me that I’m not as poor as I think I am and for motivating me to do something that makes me feel so good.

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