Category: Paula's Choice

6 MAKEUP SHIMMER DO’S

February 16, 2008

In the article published on January 18, 2008, entitled 10 Wrong Ways to Use Shimmer in Makeup, … well, I made it sound as though there was no right way to use shimmer in makeup.
Not true. Shiny products have the ability to bring out the best (as well as the worst). It only takes a [...]

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ANTI-AGING STRATEGY 2 : DAY OF MENTAL PURIFICATION

February 10, 2008

Day of Purification sounds somewhat fanatical. The title could equally well be Day Of Clearing-Out-Your-Head. Really, these are just updates from my life. I’m having a mental health day today to celebrate being alone in my home. That probably hasn’t happened since 2002.
1. The day began with a truly challenging workout. Mindy Mylrea [...]

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10 STEPS TO 1 GREAT MASCARA

January 31, 2008

Mascara on a beautiful eye.
No brand loyalty
I have never bought the same mascara twice until I found the one at the bottom of this page. None of them were ever good enough.
You don’t need to spend a lot of money on mascara. This is not an expense others notice. Think of your friends – [...]

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BOOK REVIEW : DON’T GO TO THE COSMETICS COUNTER WITHOUT ME, PART 2

January 24, 2008

You can find Part 1 of the review for this book here.

By the B’s, I’m angry
I’m not angry at the exaggerated claims. I’m used to ignoring that.
I’m not angry at the inflated prices. If you agree to take the saleswoman’s word, without accessing this totally available information, it’s your own fault.
I am infuriated at [...]

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BOOK REVIEW : DON’T GO TO THE COSMETICS COUNTER WITHOUT ME, 7th ed, PART 1

January 20, 2008

When Paula Begoun published the last edition of this book in 2002, she said it would be the last time. I tell you truthfully that my heart skipped a few beats when I read that. Thank heavens, she changed her mind.
If we ever meet, I’m going to take her out for salad, dessert, and Diet [...]

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THE DOVE CAMPAIGN FOR REAL BEAUTY:WATCH THESE ADS

November 24, 2007

Children in the line of fire
Dove has produced some powerful advertising campaigns in recent years, aimed at redefining the meaning of beauty in our culture. Most of you have seen these ads already, but I’ll put the clips here to watch.

The first one, I found terrifying. I could only watch it once :

The second [...]

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YES, YOU REALLY DO NEED 2 CONCEALERS. Part 1: THE LIGHT.

November 22, 2007

Concealer is the one makeup item that becomes more useful with age. As you get older, the layer of fat under the skin becomes thinner and the shadowed areas on the face (around the eyes, around the nose) are accentuated. The skin also has areas of imperfection like sunspots and broken veins that are easily [...]

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THE 28 SUN FACTS YOU SHOULD KNOW

November 16, 2007

FOR YOUR EYES : VISION IS A PRECIOUS GIFT
1. Sunglasses must protect against 100% of UVA and UVB rays. No compromise is acceptable.
2. The accepted minimum lens protection is 70% of UVB and 60% of UVA, but this is voluntary, not mandatory
3. UV protection comes from a coating on the lens, not the color/darkness [...]

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THE COSMETICS COP

November 4, 2007

Do not wear makeup…but do it for the right reason
It is entirely unnecessary to wear makeup. It could be argued that caring too much about your skin’s natural appearance is also just vanity. Being healthy and clean should be enough, and if the skin changes as it ages or with exposure to sun, then [...]

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THE BEAUTY BOOK THAT CHANGED MY LIFE

October 14, 2007

This is the second story that will introduce the series of articles on how to select skin care and makeup products that do what you expect them to. Most of the time, skin care products are like computers - they hardly ever do what you think they will. I want to talk to you about [...]

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