Archive for February 2010

Women and Cosmetic Advertising

February 14, 2010

Nevermind if you use the Paula’s Choice products. I ask women why they don’t subscribe to Beautypedia. They see the reviews as just another marketing voice, just Paula’s opinion. Maybe it takes training in science to understand the incomparable value of independent examination based on sound research. All science asks for is SOUND proof.

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Posted by Christine Scaman | Filed Under Money, Paula's Choice, Skin Care | 21 Comments 

Creativity And The Meaning Of Mind-Body Exercise

February 10, 2010

Since I’m forced to do something essentially boring, I’ve had time to ponder why so many more good ideas come to me on the bike than when I’m having a hot bath. Same thing with driving. I believe that my left brain feels busy and important, or thinks it is, so the other side is free to wander.

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Posted by Christine Scaman | Filed Under Color Analysis, Happiness, Move Thy Body | 5 Comments 

Goodbye, Lipliner

February 1, 2010

A line around the lips first seems like overkill. It’s too much paint and too much time. What if you could apply a transparent sealant around the lipline that sets a shape for everything to come, and didn’t let it smear?

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Posted by Christine Scaman | Filed Under Makeup, Paula's Choice | 8 Comments